CONSULTATION
Monetization Principles
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We took the opportunity of Rightscon Taipei to launch our Monetization Principles with a full room of experts tackling digital rights issues from all angles.
While we’ve been getting input from a multi-stakeholder group for the past few months, the RightsCon event was our first opportunity to present the Principles more publicly and gather broader input.
A few interesting takeaways from the event:
- One critical conversation focused on terminology — whether "vendor," "supplier," "business partner" or something else altogether best describes the publishing partners behind monetized accounts on social media. This ties into broader corporate responsibility frameworks and conversations around supply chain ethics. The language we choose to use in the Principles influences which accountability structures come into play.
- Our conversation also turned to existing human rights standards, namely the UN’s Guiding Principles on Business and Human Rights (UNGPs). How do aspects of the UNGPs intersect with the issues we’re trying to cover with the Monetization Principles? And how can we build upon the UNGP framework?
- Attendees at our Day 0 event agreed that the Principles would need more detailed implementation guidelines. But that doesn’t mean starting from scratch — there is extensive precedent for this in the content governance space from which we can draw inspiration.
It was an invigorating discussion, of which we have sadly only the following, less-than-invigorating photo.
Publications
All items
Workshop: Follow the Social Media Money
Nov 8, 2025
Testing the DSA: Challenging the Social Media Decisions that Matter for Democracy
Nov 7, 2025
Bread&Net: How is Social Media Monetization Impacting WANA?
Oct 31, 2025
Social Media Monetization: What Does it Means for LATAM?
Oct 23, 2025
Economic viability: Funding independent media - public interest journalism
Oct 13, 2025
WHAT TO FIX Urges Transparency into Social Media Monetization in Exchange of Views with European Parliament
Oct 13, 2025
Fueling the machine causing issues we are fighting against: Ethical dilemma of using social media for civil society causes
Oct 3, 2025
The business models of personality-led journalism
Oct 1, 2025
Big Tech and the Misinformation Crisis in South Asia
Sep 30, 2025
Monetizing Sanctioned Pages: Why Platform Profit Models Demand Deeper Scrutiny
Aug 27, 2025
Raising Concerns Over Social Media Companies’ Failure to Disclose Risks Related to Their Monetization Services Under the DSA
Aug 4, 2025
EU Democracy Shield: WHAT TO FIX’s recommendations to the European Parliament
Jul 31, 2025
Issue Brief: New Incentives, Evolving Threats
Jul 31, 2025
EUDisinfoLab Webinar: Monetizing Sanctioned Entities
Jul 8, 2025
Protecting the Information Space: A Different Kind of Defence Strategy
Jun 19, 2025
WHAT TO FIX’s Submission to the European Board on Digital Services’ First Annual Report On Systemic Risks
Apr 3, 2025
Monetization Principles: Paving the Way towards Responsible Monetization Governance
Feb 28, 2025
Consultation: Monetization Principles
Feb 24, 2025
WHAT TO FIX at RightsCon25
Feb 17, 2025
WHAT TO FIX’s Submission To The DSA’s Article 40 Delegated Act
Dec 12, 2024
Far-Right Influencers And The Platforms That Enable Them
Nov 15, 2024
#EUDisinfo2024: Can Advertising Cash Stop Funding Misinformation Trash?
Oct 10, 2024
#EUDisinfo2024: Mission NOT Accomplished: Unintended Fallbacks From Investigations
Oct 10, 2024
DRAPAC: How Is Social Media Monetization Fueling Disinformation In Asia? And What Should We Do About It?
Aug 20, 2024
POINT: How To Pull The Plug On Monetizing Disinformation
Jun 29, 2024
Global Fact: How Social Media Ad Revenue Sharing Is Subsidizing Disinformation Globally
Jun 28, 2024
EUDisinfoLab Webinar: From Content To Payment
Jun 14, 2024