(De)monetizing Repeat Disinformers
Meta claims to demonetize disinformation.
Our research shows it continues to enable prime purveyors of it to monetize.
Published: June 11, 2026
We analyzed 290 Facebook pages fact checked 10+ times by one of Meta’s Third-Party Fact-Checking partner between 2020 and 2025 and found that Meta’s existing mitigation measures fail to prevent repeat disinformation offenders from accessing monetization programs.
We found:
Accounts with as many as 464 fact-checks invited to Facebook’s invite-only Content Monetization program.
Accounts able to rack as many as 30 ‘false’ ratings before their monetization contract was paused by Meta.
Monetization restrictions applied at the program-level rather than at the account or actor-level.
84% of demonetized accounts regaining monetization. Over 50% in under a month; some in as little as 2 days.
Accounts being reinstated for monetization despite ‘false’ rating(s) having not been formally lifted.
Accounts with as many as 464 fact-checks invited to Facebook’s invite-only Content Monetization program. Accounts able to rack as many as 30 ‘false’ ratings before their monetization contract was paused by Meta. Monetization restrictions applied at the program-level rather than at the account or actor-level. 84% of demonetized accounts regaining monetization. Over 50% in under a month; some in as little as 2 days. Accounts being reinstated for monetization despite ‘false’ rating(s) having not been formally lifted.Gallery view
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